Racing with Rich Energy:
How a Rogue Sponsor Took Formula One for a Ride
McFarland & Co. Publishers: Available Now
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Racing with Rich Energy is currently available for U.S. orders on the McFarland Books website.
International buyers can place an order through Amazon and Eurospan.
Ebooks are available on Amazon Kindle.
Audiobooks will be available in early 2023.
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Learn how one rogue took Formula One on the ride of its life.
For the 2019 Formula One season, the American Haas F1 team took on a sponsor no one had ever heard of: energy-drink startup Rich Energy. What followed was a whirlwind year of bad tweets, lawsuits, and distortions that never quite answered the questions everyone wanted to know. Where did Rich Energy come from? Who was its CEO, William Storey? And what happened after its unceremonious exit from F1?
In 2022, you can solve the mystery of Rich Energy.
Never-before-seen documents.
Explore never-before-published financial documents, court cases, and more that will fill in the gaps in the Rich Energy saga in ways that will consistently surprise you.
Exclusive interviews.
We talked to countless folks involved in the Rich Energy saga, from its inception through to its endless pursuit of a return to F1.